Content Standards

What Aura is for

Aura is built for mainstream creative work: food, fitness, art, music, education, and everything like it. Whether a post is free or paid, it should be something a creator is proud to put their name on.

What isn't allowed

• Anything illegal under Indian law.
• Harassment, hate speech, or abuse directed at another person.
• Impersonating another person or organisation.

We can refuse or remove access for anyone who breaks these rules.

The same rules for everyone

These standards apply the same way to every creator on Aura, regardless of how many subscribers or followers they have. There is no separate tier of enforcement for a bigger account.

Reporting a concern

If something you see on Aura, or on this site, concerns you, tell us through our contact page. We aim to respond within a few business days.

As the platform grows

Aura has not launched yet, so this page states the standards themselves rather than a full review and appeals process. We will publish the detailed enforcement mechanics, including how reports are reviewed and how a creator can appeal a decision, once real accounts and content go live.